List of products by manufacturer Gucci Flora

Gucci’s creative director, explaining how Gucci’s new Flora fragrance fits into the larger scheme of things.Flora smells very of-the-moment: it’s light, clean, fresh and pretty, which I hope is what perfume consumers were after this spring because there’s plenty of it on the counters at the moment.The notes for Flora are listed as citrus, peony, rose, osmanthus, pink pepper, sandalwood and patchouli, but they don’t matter too much: this is a sheer, almost-sparkling floral, very pale and clean, in which nothing stands out other than the peony, and even that only for a short while. It smells like it’s been through a rigorous series of focus groups designed to ensure that it would not ruffle feathers on anybody anywhere: there’s nothing sharp in the citrus-y opening,

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